Market
To enter the cosmetic and fragrance market requires an important preparation of the value proposition which must be sensitive to the cultural diversity according to the product’s target. A positioning strategy and an effective distribution organization are the keys to successful international expansion.
Practice
We assist companies both in the strategic planning phase and in the operational phase: from the improvement of the business model to its international expansion through both traditional retail and Unified Commerce techniques.
Il nostro focus
We accelerate the international expansion of companies in the cosmetics and fragrances industry.
La nostra expertise
Cosa facciamo
Assessment We create an “As Is” picture of the company in order to outline any critical issues and opportunities.
Strategy We create a strategic plan that acts as a guideline for future actions.
International Expansion We assist companies in all their internationalization efforts. With a “hands-on” approach from distributor management to marketing and direct sales activities.
Temporary & Fractional Management Thanks to the unique experience of our consultants we can manage, for limited periods agreed in time, our clients’ companies established abroad with efficiency and knowledge of the territory.
Brand Equity & Identity We assist our clients in increasing the intangible value of their companies through their brands.
La nostra expertise
Our consultants advised
Kiko Cosmetics www.kikocosmetics.com
Unifarco www.unifarco.it
Mr&Mrs Fragrance www.mrandmrsfragrance.com